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Jamaica Tourism Marketing Advisor

Short description 

Query, examine and analyze stopover tourist visitor trends by origin country, seasonal trends, and identify important emerging market niches

Crisis statement 

The Jamaica Tourism product is a diverse one. While the North American tourist still dominates the numbers (~80%), Jamaica attracts tourist visitors from every continent, and over 80 countries from across the world annually. Where do these tourists come from? What time of year do they visit? Which origin  countries are trending up, and which are trending down? These are important questions for tourism marketers interested in understanding the long tail of the tourism product and identifying niche opportunities to exploit. 

Needs statement 

This App works with data published by the jamaica Tourist Board on Stopover Tourist arrivals monthly/annually. It will enable the marketer to query, examine and analyze stopover visit trends by origin country, seasonal trends, and identify important emerging niches such as Africa.

Impact statement 

Data published by the jamaica Tourist Board on Stopover Tourist arrivals monthly/annually will be made available as Open Data. This data is aggregated  from immigration records captured from every visitor to the island.

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